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About the project

The mission was to find a bad user experience and interface e-commerce
website and make it more comfortable and good looking,
so i choose DOKIDOKI. The main goals of the website is to sell cosplays.

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User experience of the original website

Here is the main issues i found in DOKIDOKI:

  • Its taking too long to find what your looking for and lot of unnecessary clicks

  • When you first open the website, the website service is unclear

  • The menu is in the middle of the list and not in fixed position

  • There is a lot of unnecessary space in the main header

  • The navigation arrows is hidden and in the comments you don't have them at all

  • All the reviews in the main page are pixelated

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User research

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Persona

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Scenario

Alice is a popular twitch streamer who’s interested in anime and computer games,
most of her time she's streaming her games, Alice is also a cosplayer and she likes
to do her streams wearing a cosplay and she has an Instagram page where she post
her cosplay pictures.

Goals

  • Find the cosplay she’s looking for easy and fast

  • Shop her cosplay online

  • To know how much time it will take to arrive

Pain points

  • Doesn't have cosplay store near home

  • Need to get new cosplay often

  • Cant try the cosplay before ordering

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User flow

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Digital wire frame

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Typography

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Colors

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Final desing

Home page
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Products search
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Product page
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